26-27 February 2020,
Olympia London

Applications for Phocuswright Battleground: EMEA are now OPEN!

Hero Subpage


Applications for Phocuswright Battleground: EMEA are now OPEN!

Do YOU have what it takes?

Phocuswright Battleground: EMEA, designed for startup and emerging companies, is the best place for innovators to demonstrate fresh ideas to an audience of savvy travel executives and investors.

During Phocuswright Battleground: EMEA at Travel Technology Europe, 6 companies will have just nine minutes each to demonstrate their innovations to a panel of sometimes ruthless and uncensored judges, and the cheers or jeers of a live audience. The event provides startups with an affordable and not-to-be-missed opportunity to connect with the travel industry's most influential audience.

In the end, only the most promising company wins the right to move on to compete in Phocuswright Summit: EMEA during Phocuswright Europe 2020 in Amsterdam, where they will demonstrate on the main stage in front of the most discerning audience in travel.




To be eligible for Phocuswright Battleground: EMEA at TTE, applicants must meet the following criteria:

  • Startup company 48 months or younger (exceptions will be considered)


  • Based in Europe, Middle East or Africa (EMEA)


  • Company has not raised more than €2.5 million in funding


  • Must pass a thorough and rigorous Phocuswright screening

To be considered, a qualifying innovation must also:

  • Be oriented toward establishing B2B relationships with OTAs, tour operators, travel agencies & TMCs

  • Be a new travel product or service based on innovative technology

  • Significantly influence how travellers research, plan, purchase, organise, experience or share their trips

  • Impact the state-of-the-art in its target market

  • Change the dynamics of the marketplace

  • Implement new ideas and introduce new concepts that create value

Terms and conditions:

The applicant pool is vetted by an experienced Phocuswright technology analyst team. The team considers applications on a rolling basis. Applications are accepted until the programme is filled. Some companies may undergo a second-level review/interview with the analysts. Phocuswright will notify all applicants of its decisions by email. 





A wholly owned subsidiary of