d-flo Limited will distribute a free easy-to-understand guide titled ‘Gaining Competitive Advantage from GDPR Compliance’ at its TTE stand.
The requirements stipulated by GDPR regulation are designed to safeguard an individual’s personal data and set to become law on 25th May. The new regulation presents a challenge for travel businesses due to its requirements for secure handling of customer data and customer consent to use their data for marketing and other services.
It has always been essential to ensure customer travel documentation is secure and protects a customer’s personally identifiable information. GDPR will now make it equally important for the underlying processes for creating and delivering documentation to be secure. Companies will need to be able to prove their entire end-to-end processes for travel documents are unassailable.
However, GDPR doesn’t have to be a headache that purely diverts business focus and resource. d-flo’s TravelComms travel communications platform provides a great way to implement a seamless customer experience with enhanced data security. TravelComms also offers a more intelligent method for travel companies to target individual customers with relevant ancillary products and services within the booking journey – removing the challenges posed by the new EU regulation on conventional email marketing systems.
Colin Brimson, Co-Founder and CEO of d-flo Limited, said: “Travel companies that can demonstrate good governance will be in a stronger position to weather the consequences of data security incidents, such as reputational damage, large fines and the potential jail sentences that could arise from serious data breaches. And far from being a threat, GDPR offers an opportunity for those agents that are prepared and have invested in communications tools that can deliver a competitive advantage.”
Buyers can find d-flo on Stand TT45 at Travel Technology Europe, which takes place 21st/22nd February 2018 at Olympia London. Visitor registration is open now at www.traveltechnologyeurope.com/