Record breaking year for Travel Technology Europe as organisers record 7 percent visitor increase

27 February 2017

Taking place at Olympia London last week, the 2017 Travel Technology Europe was the biggest in the show’s 14-year history – a sell out with 140 exhibitors (including 54 new suppliers), an increase of 43 per cent on 2016. Most exhibitors have already rebooked their stands for 2018, which is slated for 21-22 February at the same venue.

2017 exhibitors included Sabre, Atcore and Tigerbay, Vibe Software, Comtec, Dolphin Dynamics, Trivago, Digital Trip, Infor, Email Center, DCS Plus, Wex, Codegen, Purple Vision, Paxport (Multicom), RMS The Hospitality Cloud, JFA Systems, SDL, Sitecore, Open Destinations, PCI Booking, OTA insight, Guestline, Cornerstone and Celligra. 

Organisers invested significantly in this year’s event, introducing a new VIP programme, which saw 140 VIP’s attend, series of packed-out Tech Huddles, mobile app and Poken networking technology. They also doubled the Launchpad, which supports innovative start-ups: 15 companies exhibited compared to eight last year and the second Travel Technology Disrupt Award was won by Flyto, the new service that allows travellers to pay for flights in easy, fixed monthly instalments rather than upfront in one go.

The conference sessions were busy throughout, with keynotes delivered by Google Cloud, easyJet, WayBlazer, Contiki, Decode, Button and

“Travel Technology Europe has proven once again that is the leading technology show for the travel and hospitality markets in Europe,” commented portfolio director David Chapple.

“The show sold out weeks ago and we were delighted to see so many innovative suppliers with truly creative solutions at this year’s event. To achieve a visitor increase of 7 per cent after similar growth last year is phenomenal. It’s both indicative of the growing and increasingly influential tech hubs we have in the UK, and testament to the quality of buyers who attend, the incredible content in our conference sessions and the sheer amount of business that takes place in just two days.

“The impact – current and potential – that technology has on the travel industry for travellers, sellers and buyers – is beyond exciting and we can’t wait to see Travel Technology Europe continue to grow and evolve to meet the needs of this industry.”