Annual survey results
AI conference sessions:
Becoming a search superstar
What do we need to do to make users happier with search? Is it about adopting voice or AI in search tools or is there something more fundamental we can do?
Wednesday 26 February, 10:00-10:40AM
Is 2020 the year for AI in travel?
An AI thought leader explains why 2020 will be seen as a watershed in the travel sector as companies embrace machine learning and other AI technologies.
Wednesday 26 February, 10:00-10:40AM
Leveraging technology to scale your tour operator
Learn about the Top 5 technologies that leading Tour Operators are using to solve key scaling challenges.
Thursday 27 February, 11:15-11:55AM
The future of customer service in travel
Is the future an expensive blend of face-to-face, call centre, social and bot or can we use technology wisely to improve support and reduce cost?
Thursday 27 February, 14:00-14:40PM
Denis specialises in designing and building business solutions in financial services, capital markets, and retail verticals. He is passionate about technology innovation, and is currently focused on leading the development of market solutions underpinned by distributed ledger technologies such as Blockchain, and AI technologies such as machine learning.
Marta has assisted numerous UK based and international organisations with the role out of data protection/GDPR compliance projects, advised on privacy and AI (with a special focus on health tech), data sharing, data export solutions and BCR. She regularly contributes to professional publications on a variety of privacy and data protection topics, including AI, cybersecurity and travel.
Thierry advises C-Suite, Lines of Business and IT on unleashing the power of Cognitive, Analytics, Blockchain and Internet of Things (IOT). He looks for innovative solutions and approaches to address the challenges faced by the T&T industry in the context of digital transformations, customer experience reinvention and operational excellence.
Legacy system exhibitors:
Legacy system conference sessions:
Innovation for lazy people
Helping those tasked with innovating in large, established travel businesses & struggling with legacy technology.
Wednesday 26 February, 12:15-12:55PM
Business travel technology 2020
New tools are becoming more popular but certain travel technologies are stubbornly resistant to change.
Wednesday 26 February, 14:00-14:40PM
Killing off legacy tech the right way
Travel companies are often held back by the systems they have used for years. We hear from those who have overcome that fear.
Wednesday 26 February, 15:00-15:40PM
Legacy system speakers:
Mike is a highly successful serial technology entrepreneur. In Mike’s experience the best innovators, either in startups or corporates, are often marked by one surprising characteristic: laziness. He has founded multiple startups; his latest, Amigo, lets travel enterprises re-engineer digital experiences quickly on top of legacy technology.
With nearly 25 years of extensive technology and business management experience, John is a commercially focused and innovative technologist with the proven ability to lead the technology function in high growth businesses. He is an expert in legacy and digital transformation and is experienced in managing transformation programmes.
10 Degrees are specialists in developing GeoIP technology, multilingual multi-sites, automated editorial workflow and API integration services using WordPress and bespoke web apps using Laravel.
Their team are experienced in developing bespoke functionality, for example by using location based personalisation.
NAVA makes personalised recommendations of where to go in your city using machine learning that's influenced by your interests, in-app interactions and patterns in location behaviour.
They've developed global brand partnerships with airlines, hotels and OTAs, to provide their personalised, and real-time content as an API, giving customers a personalised experience when visiting a new city.
The next generation of GDPR-compliant marketing automation technology.
This UK built and managed automation platform has been purposefully developed to deliver the features that really matter. The result? Great-looking, intelligent marketing campaigns that generate qualified leads and contribute to business growth.
Personalisation conference sessions:
Personalisation: I can't believe it's not personalised
Personalisation is a challenge most marketeers face but none more so than travel. This session will look at some of the challenges such as how to use demographics from live and previous transactional data to truly personalise communications.
Wednesday 26 February, 13:00-13:45PM
True personalisation utilising dynamic data
With cart abandonment in travel being 81.1% in Q1 2019, how do you understand your customer journey better and effectively engage you audience to better convert those engaging with your products? This session will discuss challenges of the many-to-many data relationships common in travel.
Wednesday 26 February, 14:15-14:55PM
Targeting your customers better through personification and converting them
How can you reach your potential customers at the right time with the right message in a world where privacy is under attack? How can you use your existing customer data better to design products and processes and drive revenue? How can we get better personalisation? Once targeted, how do you get them to purchase?
Thursday 27 February, 12-12:40PM
James is Head of Travel and Business Development at Force24. He is a firm believer that people make technology valuable. Without the right support structure and access to training, too often phenomenal Martech under-performs. At Force24, James empowers marketers to be more strategic in their day-to-day activity, providing strategic support to achieve hyper-personalisation in travel.
Jake is Head of Strategy at Force24 and has over 6 years experience of working in the marketing automation space. He works closely with brands to truly understand their audience, utilising that information to create bespoke customer journeys from “welcome” to “cart” and “browse abandonment”, each contributing to a bespoke experience for the customer.
With over 20 years in marketing and developing websites, Paul is one of the UKs leading experts on digital marketing. He often lectures and consults within the industry on digital and marketing related subjects. Paul also consults nationally and internationally, helping brands improve acquisition and retention through personalisation, segmentation and digital transformation.