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24-25 February 2021, ExCeL London

Conference Programme 2020

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True personalisation utilising dynamic data

Wednesday 26 February
Tech Huddle Zone A
Marketing

How dynamic data is helping to deliver higher revenue, more repeat business and increased customer satisfaction

PPC and Social media are becoming more and more competitive, and they’re showing no signs of slowing down. The customer experience now is heading to a place of personal interactions, but how do you provide bespoke communications en masse?

As the customer journey becomes more convoluted, incorporating ever more touch points,  we will explore how do you - as a brand –  understand and aggregate that data, to improve the customer experience and ensure you are investing every pound efficiently.

With cart abandonment in travel being 81.1% in Q1 2019, how do you understand your customer journey better and effectively engage you audience to better convert those engaging with your products.

Unlocking the power of dynamic data allows you to communicate with your customers as people, on a one-to-one basis and helps to move away from personas that try to group us neatly into one of several categories.

During this session Jake will discuss challenges of the many-to-many data relationships common in travel, and how this has helped travel brands deliver double digit percentage growth in acquisition revenue, larger share of wallet and most importantly improved customer satisfaction.

 

Speakers
Jake Sweeney, Head of Strategy - Force24

Bought to you by:

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